Andrew HoChoy
Andrew Ho Choy is the founder of Webspenser and a senior technologist with over a decade of experience spanning enterprise software, fintech, and consulting. He's built and shipped products used by millions of people, led cross-functional engineering teams, and worked with organizations ranging from early-stage startups to Fortune 100 companies. Along the way, he picked up something most technologists don't have — the ability to sit across from a business owner and explain exactly what the technology does and why it matters without losing them in the details.
He started Webspenser because he kept seeing the same thing: smart, capable business owners who knew AI was important but had no one in their corner to help them figure out where to start. Andrew built this agency to be that person — someone who understands the technology deeply, has felt the real pressures of running a business, and knows that the best solution is the one that actually gets used.
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Andrew HoChoy
Every other Tuesday, The Human Factor takes one psychological principle, drops it into a real moment in a small business, and shows what an automation does about it. Three minutes to read. No tutorials, no jargon, no AI hype. Just the reason your intake form never gets finished or your best customer goes quiet after a price change, and a fix you could have running in a day.
The moment — A real scene from a small business: who's in it, what they're trying to do, and what they do instead
Why it goes wrong — The psychology behind it in plain terms, explained through the moment rather than the textbook. One principle per issue
What the automation does — The fix, laid out as a simple flow, and what actually changed in hours or dollars
